When Considering the Diffusion of Innovation,which Group Is Least Motivated

question 22

Multiple Choice

When considering the diffusion of innovation,which group is least motivated by advertising or personal selling?

• A) Laggards
• B) Innovators
• C) The late majority
• D) The early majority

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Definitions:

Living Wage

A wage level that enables an employee to afford a basic but decent standard of living, considering the cost of living in their area.

Basic Needs

Essential requirements for human survival and well-being, such as food, water, shelter, and safety.

Minimum Wage

The lowest legal salary that workers can be paid by employers, set by government policy to ensure a basic standard of living for employees.

Protectionism

An economic policy aimed at restricting imports from other countries through tariffs and quotas to protect domestic industries.