When Considering a Product's Characteristics and the Rate of Adoption,complexity

question 41

Multiple Choice

When considering a product's characteristics and the rate of adoption,complexity refers to the degree to which a new product is ______.

• A) difficulty to understand and use the new product
• B) consistent with existing values
• C) perceived as superior to existing substitutes
• D) available to be tried on a limited basis

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Definitions:

Existing Schema

A cognitive framework or concept that helps organize and interpret information, existing schemas are used by the brain to perceive new information.

Accommodation

In cognitive psychology, the process of altering one's mental representations to better accommodate external realities.

Erikson's Stages

A theory proposed by Erik Erikson that outlines eight stages of psychological development, from infancy through late adulthood.

Psychosocial Development

Erik Erikson's theory that individuals go through eight stages of development, each characterized by a specific conflict that must be resolved to move to the next stage.