A(n)_____ Strategy Is Unwise to Use When a Brand Name

question 39

Multiple Choice

A(n) _____ strategy is unwise to use when a brand name has a negative or vulgar connotation in the local language.

• A) adaptations-and-modifications
• B) one-brand-name
• C) different-brand-name-in-different-markets
• D) multiple-brand-name

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Definitions:

Social Position

An individual's rank or status within a society, determined by factors like wealth, occupation, and societal roles.

Role Distancing

Role distancing involves giving the impression that one is just “going through the motions” and actually lacks serious commitment to a role.

"Back Stage" Performance

In the context of social interactions, refers to behaviors and actions individuals engage in when they are out of the public eye or in their private sphere, as opposed to the "front stage" where they perform roles for public consumption.

Exchange Theory

A social theory that explains human behavior in terms of the exchange of goods, services, and favors, aiming for balance and reciprocity in interpersonal relationships.