Which of the Following Statements Is True of an Unsought

question 105

Multiple Choice

Which of the following statements is true of an unsought product?

• A) Marketers of unsought products often use selective,status-conscious advertising to maintain a product's exclusive image.
• B) Consumers buy unsought products regularly,usually without much planning and at inexpensive prices.
• C) Companies dealing with unsought products must go directly to consumers through a salesperson,direct mail,or direct response advertising to create awareness about their products.
• D) Consumers usually buy an unsought product only after comparing several brands or stores on style,practicality,price,and lifestyle compatibility.

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Definitions:

Opportunity Cost

The cost of forgoing the next best alternative when making a decision or choosing to invest in one option over another.

Reducing Unemployment

The act of implementing policies or actions by governments or businesses to decrease the number of unemployed individuals in the economy.

Phillips Curve

An economic theory suggesting an inverse relationship between the rate of inflation and the rate of unemployment in an economy.

Unemployment Rate

The quantum of the working population that is job-free and in active search of employment.