Fournotts Corp

question 102

Multiple Choice

Fournotts Corp.manufactures a special kind of filter that can purify water quickly,but consumers in the market are not aware of the product's existence.In this case,which of the following strategies will increase the sales of the filter?

• A) Using status-conscious advertising
• B) Using direct response advertising
• C) Using selective advertising
• D) Using customer-generated advertising

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Definitions:

Tensile Strength

The maximum amount of stress (force per unit area) a material can withstand while being stretched or pulled before failing or breaking.

Reinforcement Material

A substance added to something to make it stronger or more effective.

Section Modulus

A geometric property of a cross-section used in engineering to determine how a beam or structural element will deform under load.

Twistability

The ability of a material or structure to undergo twisting deformation without failing, relevant in engineering and materials science.