Which of the Following Illustrates a Difference Between Individual Branding

question 65

Multiple Choice

Which of the following illustrates a difference between individual branding and family branding?

• A) In individual branding,different brand names are used for different products,whereas in family branding,several different products are marketed under the same brand name.
• B) Companies use individual branding when products do not vary in use or performance,whereas companies use family branding when products vary greatly in use or performance.
• C) Individual branding identifies the brand of a part that makes up a product,whereas family branding identifies the entire product.
• D) Individual branding is used when two brands receive equal treatment,whereas family branding is used when two brands borrow from each other's brand equity.

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Definitions:

Flexibility

denotes the ability to adapt, change, or be modified easily to fit new conditions or circumstances.

Frontline Employees

Workers who deal directly with customers, performing critical services and representing the company's face to its clientele.

Marketing Strategy

A comprehensive plan formulated by a business to achieve specific marketing objectives and to appeal to the target audiences.

Cultural Controls

Strategies used within organizational culture to guide employee behavior and align it with company goals.