Which Global Brand Name Strategy Is Useful When the Marketer

question 31

Multiple Choice

Which global brand name strategy is useful when the marketer wants the brand to appear to be a local brand or when regulations require localization?

• A) One-brand-name everywhere
• B) Adaptations and modifications
• C) Transactional marketing strategy
• D) Different brand names in different markets

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Definitions:

Defensive Labeling

A strategy employed by companies to preemptively address potential criticisms about their products or services through cautious or mitigative language.

Nonverbal Communication

All elements of communication that do not involve words or language.

Words

Small units of language that convey meaning and can be spoken or written, forming the basis of communication among humans.

Gestures

Movements of the body, especially hands and arms, that convey a message or meaning without using words.