Identify Which Statement About Global Branding Strategies Is True

question 41

Multiple Choice

Identify which statement about global branding strategies is true.

• A) A one-brand-name strategy is useful when a company markets mainly one product.
• B) Using different brand names in different markets leads to greater brand identification of the product from market to market.
• C) A one-brand-name strategy makes coordinating promotion from market to market more difficult.
• D) Using different brand names in different markets means that a company is not an example of localization.

---

Definitions:

Testable Explanation

A hypothesis that can be supported or refuted through experimentation and observation, forming the basis of scientific inquiry.

Time-Tested

Proven to be reliable or effective over a long period of time.

Physical Environment

The surroundings or conditions in which a person, animal, or plant lives or operates, including air, water, and land.

Ecosystem

Living creatures and the non-living parts of their habitat come together, forming a system through interaction.