Which of the Following Is the First Step That a Company

question 95

Multiple Choice

Which of the following is the first step that a company must follow in order to initiate the CRM cycle?

• A) Identify its best customers
• B) Identify customer relationships with the organization
• C) Capture releant customer data from interactions
• D) Understand the interactions with its current customer base

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Definitions:

Knowledgeable

Possessing or showing a very great deal of information, awareness, or understanding about a particular subject or field.

Complex Purchase

Purchasing decisions that involve extensive research and consideration due to factors like high cost, long-term commitments, or personal importance.

Sales Promotion

A set of nonpersonal communication tools designed to stimulate quicker and more frequent purchases of a product.

Personal Selling

The two-way flow of communication between a salesperson and a customer that is paid for by the firm and seeks to influence the customer’s purchase decision.