The First Step in the Marketing Research Process Is to

question 31

Multiple Choice

The first step in the marketing research process is to

• A) specify the sampling procedures to be followed.
• B) collect primary data from available sources.
• C) prepare and present a report.
• D) recognize a marketing problem or opportunity.

---

Definitions:

HIV

Human Immunodeficiency Virus, a virus that attacks the immune system and can lead to acquired immunodeficiency syndrome (AIDS) if not treated.

Keratin

A tough, hard protein contained in skin, hair, and nails.

KOH Mount

A type of mount used when a physician suspects a patient has a fungal infection of the skin, nails, or hair and to which potassium hydroxide is added to dissolve the keratin in cell walls.

Parasitic Insect

An insect that feeds on the blood or tissue of its host, often causing illness or discomfort.