______________ Is a Form of Observation Marketing Research That Combines

question 75

Multiple Choice

______________ is a form of observation marketing research that combines a consumer's online activity with psychographic and demographic profiles compiled in databases.

• A) Behavioral targeting
• B) Observation targeting
• C) Ethnographic research
• D) Survey research

---

Definitions:

Implementation Intentions

A self-regulatory strategy in the form of if-then plans that specify when, where, and how to act towards a goal.

Primary Appraisal

the initial evaluation process in which an individual assesses the significance of a stressor as irrelevant, beneficial, or stressful.

Secondary Appraisal

The process of evaluating one's ability to cope with the consequences of a perceived threat after an initial assessment of its significance.

Resources

The total means available for economic and political development, such as mineral wealth, labour force, and armaments.