To Initiate the Customer Relationship Management (CRM)cycle,a Company Must First

question 38

Multiple Choice

To initiate the customer relationship management (CRM) cycle,a company must first

• A) identify its profitable and unprofitable customers.
• B) capture relevant customer data on interactions and relationships.
• C) understand the interactions with current customers.
• D) identify customer relationships with the organization.

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Definitions:

Robinson-Patman Act

A United States federal law aimed at preventing anticompetitive practices by producers, specifically prohibiting price discrimination that could lessen competition.

Illegal

Activities or actions that are prohibited by law and subject to penalties.

Predatory Pricing

Charging a very low price for a product with the intent of driving competitors out of business.

Deceptive Pricing

A misleading business practice where the price advertised is not fully transparent, leading consumers to believe they are paying less than the actual cost.