In Customer Relationship Management,the Use of Big Data Analytics Is

question 90

True/False

In customer relationship management,the use of big data analytics is limited to the collection of customer data.

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Definitions:

Large Customers

Clients or companies that make significant purchases, often requiring customized solutions and extensive service support.

Legacy Systems

Outdated computer systems, software, or technology still in use, despite the availability of newer versions.

Splunk Enterprise

A software platform for searching, monitoring, and analyzing machine-generated big data, via a web-style interface.

Cooperative CRM

Refers to a CRM (Customer Relationship Management) strategy where businesses and their stakeholders collaborate to better understand and meet customer needs.