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What Is Competitive Intelligence (CI)? Discuss How It Helps Managers

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What is competitive intelligence (CI)? Discuss how it helps managers and how it is used.


Definitions:

Growth Rate

The measure of an entity's increase in size, value, or quantity over a specific period, often expressed as a percentage.

Excess Capacity Scenario

A situation where a company can produce more goods or services than currently demanded because of available resources exceeding production requirements.

Sales Increase

The rise in the amount of goods or services sold by a company within a specific period.

Capacity Level

The maximum output or production level that a facility, plant, or business can achieve under normal operations.

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