_____ Involves Dividing a Market into Groups Such as Newborns,infants,young

question 6

Multiple Choice

_____ involves dividing a market into groups such as newborns,infants,young children,tweens,Millennials,Generation X,Baby Boomers,and seniors.

• A) Ethnic segmentation
• B) Family life cycle segmentation
• C) Age segmentation
• D) Psychographic segmentation

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Definitions:

Mary Cover Jones

An early psychologist known for her work in desensitization therapy, helping to lay the foundation for behavior therapy.

Joseph Wolpe

A South African psychiatrist best known for developing systematic desensitization, a method used in behavior therapy to treat phobias and other anxiety disorders.

Virtual Reality Exposure Therapy

A counterconditioning technique that treats anxiety through creative electronic simulations in which people can safely face their greatest fears, such as airplane flying, spiders, or public speaking.

Aversive Conditioning

A type of behavior conditioning where an unpleasant or painful stimulus is used to reduce the likelihood of a behavior reoccurring.