Which of the Following Is a Psychographic Segmentation Variable

question 50

Multiple Choice

Which of the following is a psychographic segmentation variable?

• A) Usage rate of a product
• B) Geodemographics
• C) Gender
• D) Ethnicities

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Definitions:

Contribution Margin

The amount remaining from sales revenue after all variable expenses have been deducted.

Traceable Fixed Expenses

Fixed costs that can be directly associated with a specific business segment or product, aiding in accurate financial analysis and decision-making.

Common Fixed Expenses

Costs that do not vary with the level of production or sales and are shared among different segments or products of a company.

Break-even

The point at which total costs and total revenues are equal, resulting in no net loss or gain.