_____ Helps Marketers Develop Marketing Programs Tailored to Prospective Buyers

question 28

Multiple Choice

_____ helps marketers develop marketing programs tailored to prospective buyers who live in small regions or who have very specific lifestyle characteristics.

• A) Benefit segmentation
• B) Family life cycle segmentation
• C) Ethnic segmentation
• D) Geodemographic segmentation

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Definitions:

Negative Information

Data or facts that portray an adverse or unfavorable condition or aspect.

Interviewer Error

Mistakes or biases by an interviewer that can affect the reliability and validity of the interview outcomes.

Observational Learning

The process of learning by observing the behaviors of others and the outcomes of those behaviors.

Retains

The ability to keep or hold onto something, such as employees retaining their jobs or customers retaining loyalty to a brand.