Tennot Inc

question 85

Multiple Choice

Tennot Inc.sells used cars.It focuses solely on low-income customers who prefer to buy a used car rather than a new one.Therefore,it develops one marketing mix that targets a low-income demographic group.In this scenario,Tennot Inc.most likely uses a(n) _____.

• A) undifferentiated targeting strategy
• B) multisegment targeting strategy
• C) concentrated targeting strategy
• D) universal targeting strategy

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Definitions:

Highly Participative

A description of a process or activity that involves active and significant involvement or engagement of participants.

Shared Power Strategy

An approach in leadership and management where power and decision-making responsibilities are distributed among various stakeholders to encourage collaboration and engagement.

Change Strategies

Planned approaches and methods to implement changes within an organization or system, aiming to improve it or adjust to new conditions.

Assessing Change

The evaluation of modifications, developments, or shifts in a situation or environment, often to understand impacts or plan accordingly.