Even with the Advantages of CRM as a Targeting Tool,marketers

question 77

True/False

Even with the advantages of CRM as a targeting tool,marketers will continue to use mass marketing,especially to create brand awareness or to remind consumers of a product.

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Definitions:

Risky

Characterized by or involving exposure to the possibility of financial loss or other adverse outcomes.

Racial Classification

The categorization of individuals based on perceived or attributed racial characteristics, often used for demographic, societal, or legal purposes.

Susie Phipps

A woman who challenged Louisiana's classification of her race based on an archaic law, highlighting issues of racial identity and legal classification in the United States.

White Privilege

Unearned advantages and societal benefits given to white individuals based on racial bias.