Which of the Following Is an Advantage of a Multisegment

question 83

Multiple Choice

Which of the following is an advantage of a multisegment targeting strategy?

• A) It significantly reduces the risk of product cannibalization.
• B) It provides economies of scale in manufacturing and marketing.
• C) It does not require firms to tailor marketing mixes to the preferences of market segments.
• D) It decreases the costs involved in product design,marketing research,and management.

---

Definitions:

Results Section

A part of a research paper or report that presents the findings or outcomes of the study, including data and analysis.

Multiple Recommendations

A variety of suggestions or advice provided to address a problem or improve a situation.

Letter of Transmittal

A document that accompanies a report or a proposal, summarizing its contents and specifying the receiver's action.

Same Organization

A term referring to entities, departments, or individuals that belong to or operate under the same broader institution or company.