Which Statement Is True of Product Positioning

question 40

Multiple Choice

Which statement is true of product positioning?

• A) It assumes that consumers compare products solely on the basis of price.
• B) There are two positioning bases: application and price.
• C) The quality of competing products does not influence product positioning.
• D) It is a process that influences potential customers' overall perception of a brand and product line.

---

Definitions:

Prices

The amount of money required to purchase a good or service.

Arbitrage

The simultaneous purchase and sale of the same asset in different markets to profit from tiny differences in the asset's listed price.

Shrimp

A small, decapod crustacean found in marine and freshwater environments, often consumed as seafood.

Manhattan

A densely populated borough of New York City, known for its significant cultural, financial, and commercial landmarks.