Which Positioning Base for a Product or Service Focuses on a Personality

question 24

Multiple Choice

Which positioning base for a product or service focuses on a personality or type of consumer?

• A) Product class
• B) Attribute
• C) Product user
• D) Emotion

---

Definitions:

Product Invention

The process of creating new products or significantly improving existing ones to meet consumer needs or market niches.

Communication Adaptation Strategy

A method used by companies to adjust their marketing messages and communication tactics to accommodate cultural or regional differences within target markets.

Dual Adaptation Strategy

A marketing approach where both the product and the marketing messages are adapted to suit the needs and preferences of different market segments or regions.

Product Extension Strategy

A marketing strategy in which a company introduces additional items in the same product category under the same brand name, such as new flavors, forms, colors, added ingredients, or package sizes.