Which of the Following Statements Is True of Relationship Marketing

question 40

Multiple Choice

Which of the following statements is true of relationship marketing?

• A) For many suppliers,retaining their current customers has become a secondary focus in relationship marketing.
• B) Business suppliers use social networking sites sparingly as these sites discourage businesses from shopping for all their needs.
• C) Loyal customers are less profitable than those who are price sensitive and perceive no difference among brands or suppliers.
• D) Relationship marketing has become more important than before because competition has become more intense.

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Definitions:

Neurosis

A term for mental health issues characterized by high levels of stress and anxiety but not involving losing touch with reality.

Personality Disorder

A type of mental disorder marked by rigid and unhealthy patterns of thinking, functioning, and behaving.

Durham Rule

A legal criterion used to determine criminal culpability by evaluating the defendant's mental incapacity to distinguish right from wrong as a consequence of mental illness.

Psychiatric Profession

The field of healthcare specializing in the diagnosis, treatment, and prevention of mental health disorders.