During an External Information Search,a Consumer Is Most Likely to Enlarge

question 67

Multiple Choice

During an external information search,a consumer is most likely to enlarge his search and consider more alternative brands when:

• A) the consumer is knowledgeable and well informed about a potential purchase.
• B) the perceived risk of the product or service to be purchased increases.
• C) the consumer is confident of making a purchase decision with the information at hand.
• D) the product or service to be bought is a frequently purchased,low-cost item.

Grasp the concept of emotional contagion and the spillover effect.

Interpret the influence of cognitive appraisal on emotional experience.

Understand the influence of cognitive biases on human behavior and decision-making.

Grasp the concepts of prospect theory, including loss aversion and the framing effect on economic behavior.

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Definitions:

Meissner's Corpuscles

Specialized nerve endings in the skin that are sensitive to light touch, enabling the perception of texture, shape, and fine details.

Merkel's Receptors

Specialized nerve endings in the skin that respond to light touch and pressure, helping in the perception of texture and shape.

Pacinian Corpuscles

Nerve endings in the skin responsible for sensitivity to vibration and pressure, aiding in the detection of textures and fine touch.

Haptic

Relating to or based on the sense of touch, particularly in reference to electronic devices that provide feedback through physical sensations or vibrations.