By Sending Post Purchase Letters and Giving Guarantees on Products

question 42

Multiple Choice

By sending post purchase letters and giving guarantees on products to consumers who have bought their company's products or organization's services,marketing managers can help reduce the consumers' _____.

• A) cognitive dissonance
• B) internal stimuli
• C) selective exposure involvement
• D) want-got gap

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Definitions:

Mass Mediums

Channels or technologies used to deliver content to a large audience, such as television, radio, newspapers, and the internet.

Telegraph

A system for transmitting messages from a distance along a wire, especially one creating signals by making and breaking an electrical connection.

Radio

A technology for transmitting audio content wirelessly to a broad audience, historically significant in the development of mass media.

Media Consumption

The process of engaging with content provided by various media channels, including television, radio, print, and online platforms.