Which Strategy Would a Marketing Manager Most Likely Use to Increase

question 89

Multiple Choice

Which strategy would a marketing manager most likely use to increase the sales of a high-involvement product?

• A) Create advertisements that give consumers all the necessary information to make the purchase decision.
• B) Focus on the package design of the product so that it will be eye catching and easily recognized on the store shelf.
• C) Link the product to a lower-involvement issue to create publicity.
• D) Offer coupons,small discounts,and two-for-one deals on the product.

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Definitions:

Behavioral Theories

A framework suggesting that learning is based on observable behaviors and how they're influenced by external stimuli.

Aversion Therapy

Treatment that involves the pairing of unpleasant stimuli with deviant or maladaptive sources of pleasure in order to induce an aversive reaction to the formerly pleasurable stimulus.

Sexual Responses

The physiological and psychological reactions of an individual to sexual stimulation.

Loud Bursts of Noise

Sudden, intense sounds that can cause startling reactions and potential hearing damage.