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Explain the Sequence and Stages of the Consumer Decision Journey

question 73

Essay

Explain the sequence and stages of the consumer decision journey.


Definitions:

First Six Months

The initial half-year period of a specific timeframe, often used to evaluate early progress or performance.

Total Market Size

The overall demand or volume of sales potential for a particular product or service within a specified market.

Top-Down Analysis

An analytical approach that starts at the highest level of a system, issue, or organization and works down to the details.

SAM

Stands for Serviceable Available Market, which is the portion of the Total Available Market (TAM) that can be served by a company's products or services.

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