Reference Groups Are Extremely Important to Marketers in Three Ways

question 65

Multiple Choice

Reference groups are extremely important to marketers in three ways: (1) They serve as information sources and influence perceptions; (2) they affect an individual's aspiration levels; and (3) ________________________________________.

• A) their norms either constrain or stimulate consumer behavior
• B) their connection to consumers is selective
• C) they can have only negative implications directly influence consumer behavior.
• D) they only stimulate high-end purchases by upper social classes

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Definitions:

Legacy

Something transmitted by or received from an ancestor or predecessor from the past.

World Community

A term referring to the international aggregation of nations and peoples, often used to highlight global cooperation and interdependence.

Cold War

A period of geopolitical tension between the Soviet Union and the United States, along with their respective allies, from the end of World War II in 1945 until the dissolution of the Soviet Union in 1991, characterized by propaganda, espionage, and proxy wars but avoiding direct military conflict.

Iran-Contra Scandal

A political scandal in the United States during the 1980s involving the clandestine sale of weapons to Iran to fund Contra rebels in Nicaragua, contrary to U.S. law.