By Sending Post Purchase Letters and Giving Guarantees on Products

question 42

Multiple Choice

By sending post purchase letters and giving guarantees on products to consumers who have bought their company's products or organization's services,marketing managers can help reduce the consumers' _____.

• A) cognitive dissonance
• B) internal stimuli
• C) selective exposure involvement
• D) want-got gap

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Definitions:

Fisher Formula

An equation used in economics and finance that describes the relationship between nominal interest rates, real interest rates, and the inflation rate.

Real Rate

is the interest rate adjusted for inflation, reflecting the true cost of borrowing or real yield on an investment.

Interest Rate Risk

The potential for investment value fluctuations due to changes in the prevailing interest rates.

Maturity

The specified time at which the principal amount of a bond, loan, or other financial instrument is due to be paid in full.