Which Is True of How Reference Groups Influence Consumer Behavior

question 60

Multiple Choice

Which is true of how reference groups influence consumer behavior?

• A) Reference group norms do not constrain consumer behavior.
• B) Consumers are prohibited from dissociating themselves from reference groups.
• C) Consumers generally use the same criteria as their reference groups to make their own consumer decisions.
• D) Consumers are influenced only by the reference groups to which they belong.

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Definitions:

Racism

Discrimination or prejudice against individuals on the basis of their race, often rooted in the belief that one race is superior to others.

Military

Pertains to the armed forces of a country, responsible for defending it against external threats and ensuring its sovereignty.

Society

refers to an organized group of people associated together for religious, benevolent, cultural, scientific, political, patriotic, or other purposes.

Open Door Notes

A series of U.S. policy statements that promoted equal opportunities for international trade in China in the late 19th and early 20th centuries.