A Company Is Doomed to Failure in a Foreign Country

question 8

Multiple Choice

A company is doomed to failure in a foreign country if it _____.

• A) does not understand the foreign country's culture
• B) focuses on translating product names to the foreign country's language
• C) varies its marketing mix according to the foreign customers
• D) pays attention to the foreign country's demographics

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Definitions:

Autonomy

The capacity or condition of being independent in decision making or actions, often related to people's work or personal life.

Critical Incident Method

A performance appraisal technique that focuses on identifying and evaluating specific instances of particularly good or poor employee behavior.

Employee Behaviours

The range of actions and conduct exhibited by employees in the workplace, which can affect productivity, morale, and culture.

Dictionary of Occupational Titles

A publication that categorizes and describes a wide range of occupations, detailing responsibilities, skills required, and working conditions.