Which of the Following Statements Is True of the External

question 96

Multiple Choice

Which of the following statements is true of the external environment with regard to developing a marketing mix?

• A) It is a standard variable that does not change.
• B) It does not give an accurate estimation of the target market.
• C) It is manually controlled to generate a marketing mix.
• D) It continually molds and reshapes the target market.

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Definitions:

Richard Hakluyt

Richard Hakluyt was an English writer, geographer, and promoter of the English colonization of North America, known for compiling and publishing detailed accounts of exploratory voyages in the late 16th century.

Spanish Tyranny

Refers to the oppressive rule and exploitative governance by Spanish authorities over their colonies, particularly noted in historical contexts.

Seventeenth-Century Migrants

Individuals or groups who relocated, often across national boundaries, during the 1600s, frequently for reasons such as religious freedom, economic opportunity, or as a result of being transported as convicts or indentured servants.

Lower-Class Men

Individuals from the bottom socio-economic tier of society, often characterized by lower income and limited access to resources.