A Marketing Decision Maker Who Is Concerned Only with Whether

question 77

Multiple Choice

A marketing decision maker who is concerned only with whether a proposed action is legal and how it will be viewed by others is demonstrating which level of ethical development?

• A) Preconventional morality
• B) Postconventional morality
• C) Conventional morality
• D) Ethnocentric morality

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Definitions:

Five-Factor Model

A model that outlines five broad dimensions of human personality traits: openness, conscientiousness, extraversion, agreeableness, and neuroticism.

Extraversion

A personality trait characterized by outgoingness, high levels of energy, and a tendency to seek stimulation and the company of others.

Happier

A state or feeling of being happy, often characterized by contentment, joy, satisfaction, or pleasure.

Consistency

The degree to which someone's behavior, attitudes, or beliefs are the same across different situations or over time.