A Business Firm Is Collaborating on an Initiative with a Nonprofit

question 16

Multiple Choice

A business firm is collaborating on an initiative with a nonprofit organization by providing public-relations training to working professionals throughout a country.Twenty percent of the fee that the participants would pay is given to the nonprofit organization.The nonprofit organization in turn reaches a wider range of audience across the country for its training program.This scenario illustrates _____.

• A) relationship marketing
• B) effect-related marketing
• C) cause-related marketing
• D) green marketing

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Definitions:

Fixed-Ratio Schedule

A type of reinforcement schedule where a response is reinforced only after a specified number of responses, leading to a high and steady rate of response.

Fixed-interval Schedule

A reinforcement schedule that provides reinforcement for the first response made after a fixed duration of time has passed.

Reinforcement

The process of increasing the likelihood of a behavior by following it with a positive consequence or removing a negative one.

Variable-interval Schedule

A schedule of reinforcement where rewards are given after an unpredictable amount of time has passed, leading to a steady, moderate response rate.