Which of the Following Is a Disadvantage of Cause-Related Marketing

question 20

Multiple Choice

Which of the following is a disadvantage of cause-related marketing?

• A) It does not increase the sale of products.
• B) It can lead to consumer cause fatigue.
• C) It results in immediate losses for a company because of its focus on a cause.
• D) It requires corporations to use anticompetitive measures.

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Definitions:

Sternberg

Refers to Robert Sternberg, an American psychologist and professor best known for his theory on intelligence and creativity.

Short-Term Memory

A mental system that has a restricted capacity designed for briefly maintaining information for the purpose of processing.

Working Memory

The component of short-term memory tasked with the immediate conscious processing of perception and language.

Short-Term Memory

Memory system that holds small amounts of information in an active, readily available state for a short period of time.