In the Portfolio Matrix,a Business Unit That Generates More Cash

question 77

Multiple Choice

In the portfolio matrix,a business unit that generates more cash than it needs to maintain its market share is called a:

• A) star.
• B) cash cow.
• C) problem child.
• D) dog.

---

Definitions:

Award

A formal acknowledgment, often involving a monetary gift, given in recognition of an achievement or as a decision in arbitration and legal matters.

Fraudulent Misrepresentation

A false statement made knowingly, without belief in its truth, or recklessly, causing another to enter into a contract.

Rescission

The revocation, cancellation, or repeal of a contract, returning the parties to the positions they occupied before the contract was made.

Damages

Monetary compensation awarded by a court to a plaintiff for losses or injuries suffered as a result of another’s actions.