A Statement of What Is to Be Accomplished Through Marketing

question 42

Multiple Choice

A statement of what is to be accomplished through marketing activities is called __________.

• A) the marketing mix
• B) a marketing objective
• C) market opportunity analysis
• D) a competitive advantage

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Definitions:

Discriminated Stimuli

Stimuli in operant conditioning that signal when a particular response will lead to a certain outcome.

Detected Stimuli

Sensory input from the environment that is recognized and processed by the nervous system.

Signal-Detection Theory

The theory that perceiving or not perceiving a stimulus is actually a judgment about whether a momentary sensory experience is due to background noise alone or to the background noise plus a signal.

Classical Psychophysical

Relates to the traditional study of the relationships between physical stimuli and the sensations and perceptions they produce.