Magnira Inc

question 19

Multiple Choice

Magnira Inc.plans to implement a market penetration strategy to increase its market share.According to Ansoff's strategic opportunity matrix,which of the following scenarios is most likely to happen?

• A) It will try to attract new customers to its products.
• B) It will try to increase its market share among existing customers.
• C) It will create new products for its existing customers.
• D) It will move away from its core capabilities and diversify its business.

---

Definitions:

Unionization Process

The procedure through which employees form or join a labor union to collectively negotiate with their employer regarding wages, working conditions, and other employment terms.

Authorization Cards

Documents signed by employees to indicate their desire for a particular union to represent them in collective bargaining with an employer.

National Labor Relations Board

An independent federal agency in the United States that enforces US labor law in relation to collective bargaining and unfair labor practices.

Lockout

A lockout occurs when an employer denies employees access to the workplace.