Magnira Inc

question 19

Multiple Choice

Magnira Inc.plans to implement a market penetration strategy to increase its market share.According to Ansoff's strategic opportunity matrix,which of the following scenarios is most likely to happen?

• A) It will try to attract new customers to its products.
• B) It will try to increase its market share among existing customers.
• C) It will create new products for its existing customers.
• D) It will move away from its core capabilities and diversify its business.