Using the Innovation Matrix,the Strategic Decision to Implement Changes That

question 103

Multiple Choice

Using the innovation matrix,the strategic decision to implement changes that use existing assets to provide added convenience to existing customers and potentially entice customers from other brands is considered:

• A) a core innovation.
• B) an adjacent innovation.
• C) a transformational innovation.
• D) a diversification strategy.

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Definitions:

COPD

Chronic Obstructive Pulmonary Disease, a lung condition characterized by persistent respiratory symptoms and airflow limitation.

Asthma

Condition in which bronchioles constrict and cause difficulty in breathing.

Allergies

Immune system reactions to certain foreign substances (allergens) that are typically harmless, causing symptoms like sneezing, itching, and swelling.

Smoking

The act of inhaling and exhaling the smoke of burning tobacco or other substances.