The Collection and Interpretation of Data About Forces,events,and Relationships in the External

question 47

Multiple Choice

The collection and interpretation of data about forces,events,and relationships in the external environment that may affect the organization's future or its marketing plan implementation is called:

• A) SWOT analysis.
• B) environmental scanning.
• C) competitive advantage.
• D) cost competitive advantage.

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Definitions:

Clean Water Act

A principal United States federal law, established in 1972, aiming to regulate pollutant discharges into the waters of the United States and to ensure water quality.

Penalties

Punishments imposed for violating a law, rule, or contract.

Environmental Pollution

The contamination of the natural environment by pollutants causing adverse effects on living organisms and the ecosystem.

Environmental Regulations

Rules and standards implemented by governments to control pollution and protect the environment.