Identify a Critical Component of a Market-Oriented Firm

question 19

Multiple Choice

Identify a critical component of a market-oriented firm.

• A) It understands the strengths and weaknesses of competitors.
• B) It employs a well-trained and effective sales force.
• C) It focuses primarily on the internal capabilities of the firm.
• D) It embraces marketing as a means of selling things and collecting money.

Apply May's concepts of responsibility and authenticity to analyze personal decisions in case studies.

Compare and contrast Rogers's concept of congruency with May's concept of authenticity.

Analyze behavior using May's existential analytic theory, focusing on the human dilemma and examples thereof in case studies.

Explain behavior and relationship dynamics using May's three modes of existence and his concept of alienation.

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Definitions:

Latent Content

The underlying, unconscious thoughts and feelings that a dream represents, in psychoanalytic theory.

Oedipal Content

Psychological concepts related to the Oedipus complex, Freud's theory of a child's feelings of desire for the opposite-sex parent and jealousy toward the same-sex parent.

Reaction Formation

A psychological strategy wherein a person subconsciously swaps out undesirable emotions or ideas with their direct contrasts.

Displacement

In psychology, a defense mechanism where negative feelings are transferred from the original source of the emotion to a less threatening person or object.