When an Organization Believes That Apart from Achieving Its Targets

question 59

Multiple Choice

When an organization believes that apart from achieving its targets and satisfying customers,it also needs to be responsible for preserving or enhancing individuals' and society's long-term best interests,then the organization is said to have a ______ marketing orientation.

• A) production
• B) sales
• C) customer
• D) societal

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Definitions:

Federal Funds Rate

The interest rate at which depository institutions lend reserve balances to other depository institutions overnight, on an uncollateralized basis.

Short-Term Loans

Loans that are scheduled to be repaid in less than a year.

Reserves

Funds or commodities set aside for future use or to meet unforeseen contingencies, often related to banks or natural resources.

Money Creation

The process by which the money supply of a country, or of an economic or monetary region, is increased.