The Research and Development Team of BB Beverages Has Discovered

question 51

Multiple Choice

The research and development team of BB Beverages has discovered that,during the testing process,one of their highly profitable new beverages contains ingredients that may cause liver damage in humans if consumed regularly over time.Additionally,the team also acknowledged that the plant that manufactures this beverage draws healthy groundwater which could cause a water shortage in areas surrounding the plant.Based on these findings,management has halted its production of this beverage until a solution can be found that does not adversely affect its consumers and the environment.Given this decision,it is evident that BB Beverages embraces a ______ orientation.

• A) production
• B) sales
• C) market
• D) societal marketing

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Definitions:

Capital Structure

The mix of debt and equity financing used by a firm to fund its operations and growth.

Planning Horizon

Planning horizon refers to the period time a person or organization looks into the future when preparing strategies or making decisions.

Sustainable Growth

The rate at which a company can grow its sales, earnings, and dividends without increasing its equity or taking on new debt.

Earnings Retention

The portion of a company's profit that is kept or retained rather than distributed to shareholders as dividends.