The Strategy of Improving Relationships with Existing Customers,which Is Based

question 27

Multiple Choice

The strategy of improving relationships with existing customers,which is based on the assumption that most customers prefer to maintain an ongoing relationship with one organization rather than switch continually among providers in their search for value,is defined as ______.

• A) customer value
• B) relationship marketing
• C) teamwork
• D) empowerment

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Definitions:

Randomness

The lack of pattern or predictability in events.

Probability

A measure indicating how likely it is that an event will occur, expressed as a number between 0 (impossible) and 1 (certain).

Distribution

Refers to the way in which values of a variable or a set of data are spread or distributed across possible values or intervals.

Probability

An assessment of the chance of an event taking place, denoted by a number from 0 to 1, with 0 signifying that the event is not possible and 1 signifying that the event is guaranteed to happen.