Which of the Following Statements Is True of the Marketing

question 49

Multiple Choice

Which of the following statements is true of the marketing concept?

• A) It states that an organization should satisfy customer wants and needs while meeting organizational objectives.
• B) It overlooks the importance of understanding the competitive arena and competitors' strengths and weaknesses.
• C) It states that firms should give maximum importance to aggressive promotional and advertising activities.
• D) It states that marketing solely means selling things and collecting money.

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Definitions:

Nonspendable

Refers to a fund balance category in governmental accounting, indicating funds that cannot be spent because they are not in spendable form or are legally or contractually required to be maintained intact.

Restricted

Pertains to assets or securities that are not fully transferable until certain conditions, often regulatory, are met.

Assigned

The allocation or designation of resources, responsibilities, or tasks to a specific account, project, or individual.

Unassigned

Refers to resources or tasks that have not been allocated or designated to a specific category, department, or individual.