When an Organization Believes That Apart from Achieving Its Targets

question 59

Multiple Choice

When an organization believes that apart from achieving its targets and satisfying customers,it also needs to be responsible for preserving or enhancing individuals' and society's long-term best interests,then the organization is said to have a ______ marketing orientation.

• A) production
• B) sales
• C) customer
• D) societal

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Definitions:

Contribution Margin

The amount remaining from sales revenue after variable costs have been deducted, indicating how much revenue contributes towards covering fixed costs and generating profit.

Contribution Margin

The difference between a company's sales revenue and its variable costs.

Activity-Based Costing

An accounting method that assigns costs to products or services based on the activities and resources that go into their production, aiming for more precise cost allocation.

Total Overhead

Total overhead refers to the sum of all indirect costs that a business incurs to operate but which are not directly tied to a specific product or service.