Marketers Are Increasingly Able to Assess the Value of Targeting

question 29

True/False

Marketers are increasingly able to assess the value of targeting teens and young adults through social media.

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Definitions:

Diffusion

The process by which an innovation is communicated through certain channels over time among the members of a social system.

Innovator

An individual or organization that introduces new ideas, products, services, or methods, often leading the way in developments within their field.

Innovators

Individuals or organizations that introduce new ideas, products, or methods, often leading change and development in their respective fields.

Marketers

Professionals or organizations engaged in promoting and selling products or services, including market research and advertising.