In the Context of Market Segmentation,which of the Following Strategies

question 19

Multiple Choice

In the context of market segmentation,which of the following strategies should be adopted by multinational enterprises to target global agnostics?

• A) They should write them off as lost customers.
• B) They should market localized products and services under local brands.
• C) They should leverage standard global brands.
• D) They should imitate the features of local brands in their global brands.

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Definitions:

Beta

A metric that evaluates the degree of fluctuation in a stock's price against the broader market.

Reward-to-risk Ratio

A measure used to compare the expected returns of an investment to the amount of risk undertaken to capture these returns.

Market Risk Premium

Market Risk Premium refers to the excess return that an investor anticipates receiving from a risky market portfolio over that of risk-free securities.

Security Market Line

A line on a graph that describes the relationship between risk and expected return, used in the capital asset pricing model.