Burger Mart,a Fast Food Franchise in the U

question 23

Multiple Choice

Burger Mart,a fast food franchise in the U.S.is famous for its unique recipes that are a combination of a variety of spices.Their products are very popular in the U.S.They open a new outlet in Germany.They do not change their menu or their recipes as their menu and products are already popular in the U.S.Based on the integration-responsiveness framework,the strategy used by Burger Mart is a(n) _____.

• A) home replication strategy
• B) localization strategy
• C) transnational strategy
• D) acquisition strategy

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Definitions:

Bond Discount

The difference between the face value of a bond and the price for which it is sold, when the bond is issued at less than its face value.

Equity Method

A method where an investment is initially recorded at cost and subsequently adjusted for the investor's proportionate share in the net assets of the investee, recognizing income or loss.

Intercompany Sale

Transactions that occur between two divisions or subsidiaries within the same parent company, often for the purpose of transferring goods or services.

Pre-tax Gain

Income generated before any taxes have been applied.