Multinational Enterprises That Engage in a _____ Strategy Promote Global

question 16

Multiple Choice

Multinational enterprises that engage in a _____ strategy promote global learning and diffusion of innovations in multiple ways.

• A) transnational
• B) home replication
• C) localization
• D) global standardization

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Definitions:

Marketers

Professionals who are involved in the promotion and selling of products or services.

Consumer Purchase Decision Process

The stages a consumer goes through in making a decision to buy a product or service, typically including need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.

Stages

The distinct phases or periods in a process, development, or series of events.

Consumer Purchase Decision Process

The stages a consumer goes through before, during, and after buying a product, including problem recognition, information search, evaluation, purchase, and post-purchase evaluation.